Blog | Benas Kazlauskas | Benas Kazlauskas | Social Media & Content Marketer

How Brands Become Household Icons: The Formula of Success is Different For Everyone

Forming a positive marketing impact as a brand to become an ultimate household icon like Thermos, Escalator and App Store is not easy. The concept of the household icon is already known and defined in the global market, but how can a brand become so well known that everyone would remember its name?

How Much Social Media Impressions Matter?

Whether you love it or hate it, social media should be a vital part of your marketing product mix. According to research, 90% of the brands have implemented a social media marketing strategy to raise brand awareness.

Social Media: the Key Factors in the Generation Gap Brands Can Exploit

Media trends tend to form an ever-changing way of how generations are using different social media channels. What constitutes the generational gap, and how can marketers sort it out?

Livestream Is The Future of eCommerce

With the launch of television shopping networks such as HSN, QVC, JTV, consumers developed a habit of shopping while products are advertised in real-time. Nearly 40 years after, television shopping networks are still around. However, it is hardly holding up in the game, as consumers’ shopping habits have drastically changed.

How Brands Become Household Icons: The Formula of Success is Different For Everyone

How Much Social Media Impressions Matter?

Social Media: the Key Factors in the Generation Gap Brands Can Exploit

Livestream Is The Future of eCommerce

BENAS KAZLAUSKAS

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